The topics were well selected, though formal speaking always seems out of place in a business communication text. I do feel that more images and media can be added. I think the content is relevant and up to date. However, this text might need more framing for students for whom English is not their primary language, or who have been educated in other systems/backgrounds. This is one of my chief issues with this book (besides the lack of practical workplace examples). Good blend of theoretical and practical applications bolsters credibility. The text was well written, and I found no grammatical errors. I was definitely impressed with the comprehensiveness Business Communication for Success. The book appears to be culturally neutral. read more. I think it would have been easier if it had a link at the end of the section that connected the next section. It would be great if that function could be enabled. I still say good material presented throughout, however. Internal, conceptual links would have been welcome. Consistent in its terminology and organization. However, I would like to see more videos and visuals. These courses satisfying the IB Depth requirements may not be double dipped with the Business Foundations. If I were to assign chapters in sequential order, flow would be no problem here. Reviewed by Gail Emily Fey, Ph.D., Lecturer, Eller College of Management, University of Arizona on 6/10/15, At nearly 800 pages, the text is immensely comprehensive. Overall, the text was well organized and flowed well. The greatest asset of this book (and occasionally its weakness) is its attempt to be all encompassing. Chapters 16-19 are a little bit of a grab-bag with regard to their topics. BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product. I would also have them give examples of how they would speak around their peers, parents, and elders to drill down appropriateness and context. The lack of index also weighs heavily. Because paragraphs are not indented, it makes it extremely hard to see where paragraphs begin and end. I find the author's sender/message/receiver model for communication somewhat dated theoretically, but that is also my critique of most textbooks in the area. The drawbacks to using this text include a lack of supplemental teaching resources, minimal graphics in the text, and lackluster chapter exercises. Since one individual authored the entire text, it has a consistent voice and tone. read more. Business communication for success. Some charts and graphs are fuzzy, while others could be adjusted for better formatting. I integrated this book as a supplement in a Psychology of Leadership course. Otherwise, I thought the book was well written, error free and unbiased. The text takes nearly a hundred pages to really get to writing and communication specifics, and it is not entirely clear why some (of the 19) chapters appear where they do. I have been teaching business writing for over 20 years, and while the methods of communication have changed, how we write hasn't really. MINNEAPOLIS, MN Advising. Very small issue, but the references at the end of the chapters need to be reformatted with a hanging indent and consistent margins. No grammatical errors were found. It's no worse than the majority of books in the area, but I wish it were better. Paragraphs are well-structured and easy to read, and sentence flow is easy for readers. It tries to do too much for one text. Teachers looking for more in depth analysis of studies or more theory-driven analysis, however, might find the book lacking. I can already see the course syllabus falling into place. This textbook is error-free and accurate. Business Communication for Success provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor with a clear outcome product. This book was written in 2010 and focused more on written and verbal communication. One of the challenges of working in Communication as a field is that much of our content is taken for granted or treated as common sense. I thought they did a great job not making and part of the text centered on specific technologies, but focused on timeless business communication principles. At roughly 600 pages, coverage of the subject matter is extensive. Terms and jargon are explained with appropriate examples which students are generally likely to be able to relate to. (necessary for a book on business communication). As with the consistency, the organization of material is intuitive, clear, and a strength of this text. Some of the exercises seem a bit “silly”; and the author seems to prefer “fives and sixes” for just about every exercise. At roughly 600 pages, coverage of the subject matter is extensive. Students commented on the accessibility of the tone, and I have found no errors. We are dedicated to teaching students both the communication skills required for success in business, family, and civic life and the cutting edge research in communication. The textbook covers all major aspects of business communication – writing, speaking, and team communication, in addition to other important elements like interpersonal communication and nonverbal communication. It is particularly interesting that the cultural aspects are not confined to the standard understanding of the scope of such differences (such as races, ethnicities and nationalities) but also includes artifacts and examples which students can relate to and demonstrate that cultural differences can also be local, inter-generational, etc. From A to Z, the main communication topics and concepts are covered in this text. The text is divided... Although I see myself changing the order of the text, I think jumping through the book will be quite easy. This book needs updating to more thoroughly address evolutions in technologies. The chapters are easy to locate and the images and text display well on screens. This step-by-step approach provides a clear path to … Moreover, diversity is not just conceived of in racial or ethnic terms, but the authors make sure to incorporate identity topics related to gender, sexuality, age, and disability as well. This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory's University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College, Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary's University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School. Reviewed by Eric Dodson, Instructor of ESOL, Portland State University on 1/7/16, This book includes a review of sentence grammar, paragraph structure, process writing, rhetorical styles, principles of judging sources, and business genre forms. \The text is organized and composed in a perfect way for picking-and-choosing chapters or sections. The prose is accessible and clear. Warren Buffet stated that he thinks “The most valuable investment that you can make in yourself is to improve your ability to communicate. As a reader, I do not have a clear sense as to why chapters appear in a particular order. It looks very good to me. I am curious to see what students make of it. While the book flows well from start to finish, the chapters and subheading are very specific and are quickly referencable. The contents do offer instructors a comprehensive list of key writing areas that should be covered in a college writing class. For example, I did not spend as much time on International Business Communications. The organization of the book lends itself well to the study of business communication. I found it to be relevant. But, otherwise the organization worked fine. The information is still current and accurate but clearly lends itself to frequent updates. New vocabulary works are typed in bold and defined as well as supported with examples and/or cases to illustrate their context. Sport Management Minor Whether it's a leadership position in the front office or marketing management role, the sport management minor gives students a solid foundation for success. It reduced both friction with our course materials and my need to be technical support, while increasing engagement through allowing students choices and the ability to pursue additional knowledge on their own. I was disappointed with the slang used in Chapter 2's introductory exercises. It covered a range of topics in a consistent manner. The Key Takeaways" sections leads refers well back to the introduction and the chapter goals. I'm seems updates would be easy and straightforward. Easy to read, understand, and apply. ‘Communication is enormously important; oral and written,’ said Buffett.” (Lukas Partners, posting on 3-2014, http://www.lukaspartners.com/communication-important-says-warren-buffett/). Comparable to most business communication texts available commercially. The text covers all areas of the subject appropriately. The text could benefit from a section related to social media usage for businesses. Courses. University of Minnesota Libraries Publishing Services is here to support our affiliates' creation of scholarly publications. An index/glossary would be a very strong addition. Overall examples are current and helpful. Since slang and pop culture are moving targets, I would have eliminated that exercise completely and let the students self-direct this exercise by sharing slang words in their own language with the class. This text covers all areas of the subject appropriately and provides a good Table of Contents. Reviewed by Bonnie Buchanan, Associate Professor, OhioLink on 3/28/19, From A to Z, the main communication topics and concepts are covered in this text. The author has done a good job of explaining all content, especially if new or unusual terminology is used. I thought the highlighted terms were linked to a glossary, but that wasn't the case. Because of this attention to detail, I can envision this book being an excellent resource for an entry level junior manager or a refresher for a seasoned professional as their communications needs evolve throughout their career. Overall the organization is fine. The book begins linguistically, introducing concepts of language and communication, shifts to audience and tone before touching upon actual writing. The book’s use of multiple sub-chapters helps to make the textbook much more detailed. The concepts that text introduces are consistent within each chapter and throughout the book as a whole. I would have liked to see more information about diversity and inclusion in the textbook. Though the content in this text is good, I wish more examples were given in this textbook. I just wished it was linked at the bottom of the page rather than having to constantly to go back to the main menu to go be able to move and read the next section or chapter. Reviewed by Adam Falik, Assistant Professor, SUNO on 4/27/20, The greatest asset of this book (and occasionally its weakness) is its attempt to be all encompassing. While acquiring images is a challenge for all open-source textbooks, this one seems particularly text heavy. It's arrangement and scope of... This book has a wealth of information with resources provided, but it lacks those elements that appeal to those learners that require more than just reading text in order to learn a topic. The book is accessible for an undergraduate audience and uses engaging and relatable examples throughout the text. At some points in the section it seems like they are discussing formal written communication and speeches, while at other times any general kind of message. The text was clear and easy to read. It would be helpful to have the standard blue font for the live links to distinguish them. Students and instructors alike might find it hard to parse some of the more visually-similar passages, though there are some tables and images periodically that help. Classes chosen should align with your primary major or the country of your study abroad. However, I did wish there were sections on other types of business writing. The text is internally consistent in terms of its tone, explanations, audience, and structure. Unsurprisingly, it's very good. Retrieved on January 29, 2018, retrieved from:-international-business-communication/. Typically the chapters begin with basic concepts and vocabulary and then proceed to application. I was also able to breakup information and organize in a way that best fit the flow and schedule of my teaching. No cultural insensitivities were perceived. Some I put more emphasis on; others I slid through speedily. There were chapters focused on descriptions and definitions and lists, but then some which were very applied and focused on specific communications. The text was timely and accurately overviewed of jobs in communication as well as an overview of business norms. Perhaps review the table of contents for chapter rearrangements too. The index is clear and easy to navigate, and the chapters are clearly labeled. Clear, easy to use. Moreover, the author’s brief bio makes it clear that he has expertise in the subject of Speech and Communication. The third chapter on word choices has a similar issue. This would be easy to add. Once again, the material is up-to-date. Great job on the organization of the text. The weakest chapters of the book were those that discussed research in business writing. Again, I believe the book requires an index or glossary. Still, because... I'd recommend that the aothor consult with a buisiness librarian who migh offer a more comprehensive and effective review of sources of business information. It also includes discussions on common challenges for multilingual and ESL writers from diverse backgrounds. This text was unbiased and free from error. It tries to do too much for one text. In one option, you can write and defend a thesis while a second option gives you the opportunity to work on a special project instead of a thesis. topics like writing styles, active reading, writing a summary, and assessing writing... Business Communication for Success provides an overview of the main areas of communication and highlights additional resources at the end of each chapter. read more. The book does provide a good number of articles and websites at the end of each chapter for review. Reviewed by Joy Koesten, Lecturer, University of Kansas on 8/21/16, This textbook is very comprehensive, both in breath and depth. An adopter of the book might do well to adopt the elements on communication or language, but probably not both to keep the content clear. I read this book on two different devices, and the interface was clear on both. Language seems to be a topic that is often eliminated or minimized in other business communication texts. However, some of the important and fast developing and changing areas of communication which have developed in recent times (e.g. It seems this text could easily be divided into units or sections as needed. The pre- and post- exercises in each chapter were beneficial.
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